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Phoenix Models Casting Calls

Posted by Shakeelah Finney in RWR-001 on
An ad/card for a casting call. Modelling gives people the oppurtunity to be pampered and beautified. It helps boost self-esteem and for the most part is fun.

Anybody looking to be in the world of fashion.

Everybody wants to be considered pretty and what better way than to have your face represent beauty in every aspect of the word.

If i were to do this again i would have a video incorporated with the casting card

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"Maybe She's Born With It" Advertisement- Nia Berry

Posted by Nia Berry in RWR-001 on
My product is a print ad directed to women in society who heavily use make up. The message I am trying to convey is that make up is advertised to the young for the wrong reasons. Such products as "Maybelline", with their slogan, "Maybe She's Born with It, Maybe it's Maybelline!", are suggesting that beauty is born with and if you do not feel beautiful, their products will fix that. This ad is an effective way to reach my audience because it takes the innocence of a little girl playing in make up to a level of enlightenment, showing the reason why the little girl feels the need to cake on make up to feel like a pretty model from the commercial. If I was to do this again, I would like to take my product more public and with greater design and narration to fully explain the concern of my advertisement.

Screen Shot 2012-01-25 at 10.18.18 AM
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english advertisment

Posted by Jesse Weinberg in RWR-001 on

http://dl.dropbox.com/u/1961082/advertizemnt%20.pdf

My advertisement is showing and explaining to kids that you don’t need fancy and expensive shoes to fit in with others. You should be happy for what you have. The majority of kids fall into the trap of buying these fancy and expensive shoes just so they can be popular.  In my opinion people should like you for you not the sneakers you have.   It should only matter on how the person is treated.  If a person is nice to you then be nice to them if not then not. If I was to do this benchmark again I would not change my process because it was an easy structure for me to do and I didn’t want to overwhelm myself with going through things.  The class’s feedback was very helpful in helping me with making a successful advertisement


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Above the Influence - Alissa DiBartolomeo

Posted by Alissa DiBartolomeo in RWR-001 on
My product is an Above the Influence print ad. My message is to hopefully effect teens into not doing drugs because of the consequences it can have on your life. My intended audience is teens but I hope to also reach out to adults as well. I feel that everyone can see how drugs effect your life. The way I'm reaching out to teens I feel like it is a more effective way because all other ads and commercials all show you what could happen and not really show any proof of what does happen. I feel like if people would see what actually happens and how it could effect your life it will stop some teens about thinking of doing drugs. If I were to do this project again I would make a commercial and have someone actually doing a drug to show the before and after effect better.    
Screen Shot 2012-01-19 at 9.17.57 AM
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Gnop. Ping Pong Ad By Anwar Abdul-Qawi, and TJ Nicolella

Posted by Anwar Abdul-Qawi in RWR-001 on
http://www.youtube.com/watch?v=wodnZsJfLnw&context=C3801a22ADOEgsToPDskL7OiK7-2Zw7GIM8gweEJcA

Check out this amazing video made by us. A big shout out to Ali Ahmed, Tim Mamrol, Ian Mclendon, Blase Biello, Warda Abuli, and William Marsh. Watch an Enjoy

This video was supposed to impact mostly ping pong players, and for them to feel attached to it. Also this video has been made so that people who may not have an interest in ping pong, by the way the video is set up, it is made to keep them attached and looking for more. Also we felt as though this video did not require dialogue, because we feel as though it takes away from the full effect of the video. We have learned alot from this BM, it has gotten us back into the mood of creativity, and helped get back on track with film, and editing.  

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The McZeel

Posted by Joseph Parisi in RWR-001 on
Our Product is the Mczeel. The McZeel is a burger that acts and basically is an upper that puts people in better more active moods. Our message is that people should really stop being inactive and becoming fat and they should get up and run or get the energy t do things by eating right. The intended audience are people who basically give up and say that they can't. The McZeel helps people learn that they can do it with the right motivation. It's meant for obese people as well who believe that they don't have the motivation to get up on their feet and work off the fat. I believe that the upbeat tempo gathers people's attention and the active commercial is meant to see the effectives of just one bite as the kid goes from depression to active, happy and running. I would change the shots and gather more video showing scenes of before and after of the main character and how the McZeel has changed his life. 
McZeel
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~*~Beautiful Soul Advertising~*~ by Gina Dukes

Posted by Gina Dukes in RWR-001 on
  • You can view my print advertisement by clicking  here , and at the bottom of this post is my radio advertisement in mp3 form.

    What is your product? What is your message?


    My product includes a short radio advertisement and two print ads. The purpose of the advertisements is to fill the void of positive advertising for women that inspires instead of promoting unrealistic standards of beauty. The message that I hope viewers take away is that, regardless of what images of beauty advertisements try to sell to women, true beauty comes from within and every woman should take value in their beautiful soul.
  • Who is your intended audience?

    Young women between the ages of 15-30

  • Why do you think this is an effective way to reach your audience?
    I think that the way in which I made my radio ad, it would reach my audience because it starts off like a regular ad that tries to capitalize on the insecurities that they feel women may have, yet that narrative immediately stops and I begin talking about valuing yourself/your inner beauty. Most ads don't try to promote an idea, so I think that makes my ad stand out and combined with plain language/nice background music, I feel that it is pretty effective.
    I purposely made my print ads not be overloaded with a lot of stuff, so I think that the message is easy for others to understand.
  • If you were to do this again, what would you change about your BM?

    I think that I might consider using a different type of media, possibly a video or a differently designed print ad.

Dukes_Q2 BM(RWR)
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